Image building is the process of influencing the image the environment has of you/ your business/ an idea et cetera.
Influencing happens anyway, so you’d better be aware it happens! Every person tries to form an opinion of what he or she sees, reads, hears and the like. A decision will be made based on that idea.
Applied to web design: adapt images and colours of the website, logo, text, corporate identity and the like to the audience that you hope to attract and that fits your company.
How do you WANT your company to come across?
Reliable? Experienced? Hip? Fast? Wise? Stable? Cozy? Innovative? Renowned?
Above all, keep the audience in mind that you are hoping to attract. What age category? What social background? What do people hope to find at your company?
Pink Sun can help you with the first 4. You must take care of the latter yourself, for example by being transparent, delivering quality and being customer-oriented.
LOGOS, BUSINESS CARDS, HOUSE STYLE, FOLDERS & FLYERS
We provide all on and offline marketing tools: logo’s, corporate identity, use of color, business cards, banners, t-shirts, appearance of the office, appearance on social media, how people come across in personal contact and what others say about your company…. you name it, we can design it.
You can leave a lasting impression instantly by handing out a beautiful and original business card
Branding is a combination between graphic design and marketing.
We create a unique name and image (logo & the house style) and then we create consistent marketing to support a consistent idea.
This way your company wil differentiate itself on the market, attract and retain loyal customers.
For example: the branding of Pink Sun Webdesign is the association of the Pink dot with integrity, creativity, originality & durability.
We design logos and banners for social media and create appealing announcements (high Click-through rate (CTR)) on your Facebook business page, Linked In, Google My Business, Twitter, Mailchimp Newsletter and of course your own website.
How about a temporary banner on your website to announce your next workshop? And then announcing this with a newsletter plus sharing this newsletter on Facebook, Twitter, Linkedin?
You get the picture…
There is a major overlap between SEO and marketing and between marketing and image building. Design of your website, logo and headers of social media are important image creators. Traffic between Social Media and your website (or vice versa) and Mailchimp is hugely important for your SEO.
A good example of a great marketing campaign that’s also good for your SEO is a blog article that is automatically sent as a newsletter by Mailchimp.
This can be set up by Pink Sun Webdesign. The style of the newsletter of course will match that of your website.
If the article is interesting and only part of the text is displayed (READ MORE…), many people will click through to the website (high CTR).
More traffic to the website is good for your SEO. PLUS: Many people will also take a look at other pages on the website!